Sofia Karakaidos
Executive Assistant to Anthony Sorace
About me
With more than 15 years’ experience across sales, marketing and advertising, Sofia brings a refined commercial understanding of how people think, decide and ultimately invest. Her career has been built within prestige markets — environments where presentation, trust, discretion and attention to detail are not optional, but expected.
For over a decade, Sofia has specialised in real estate sales, marketing and operational management. She understands that property is never just a transaction — it is positioning, strategy and negotiation. Her approach combines structured process with tailored marketing campaigns, ensuring every property is presented in a way that maximises both exposure and perceived value.
Prior to real estate, Sofia worked within prestige and high-performance automotive sales, including exotic vehicles, where client expectations are exceptionally high and relationships are paramount. This experience shaped her ability to communicate confidently with discerning clients, manage complex negotiations and deliver results within premium markets.
Alongside her sales background, Sofia has extensive experience in operations and team management, allowing her to oversee campaigns from concept to completion with precision. Her strength lies in combining high-level strategy with meticulous execution — ensuring nothing is overlooked and every interaction reflects professionalism.
Sofia is known for her integrity, market insight and unwavering focus on results. She approaches every campaign with care and precision, ensuring clients feel informed and confident throughout the entire process. Her guiding principle is simple — every client deserves thoughtful strategy, clear communication and representation of the highest professional standard.